5 Tips to Optimize Your Video Marketing Efforts

3. If you're just using video to "play a video," you're wasting 95 percent of its value. Video player technology is growing faster than video content itself. New player technology can enable retailers to build calls to action or even entire retail transactions into their videos.

Video analytics can now tell you how long people are watching your video and what content they're engaging with. That's an enormous feedback loop that's been missing. Retailers need to seek out and adopt new video marketing tools and data to start optimizing video content and driving response through the roof.