5 Tips to Optimize Your Video Marketing Efforts

Just ask Home Depot, which has created tons of do-it-yourself (DIY) videos on YouTube. Search for "how to install a toilet" and Home Depot's video comes up first. In the video, Home Depot directs viewers back to the DIY section of its own website.

If you haven't already, create your own branded YouTube channel. Then, using effective teaser content and YouTube annotations, push the traffic your channel gets back to your website and even specific conversion pages.