5 Tips to Optimize Your Video Marketing Efforts

1. Get on board with video now. Video is everywhere; it will be the No. 1 way you engage consumers online. YouTube's Vice President and Global Head of Content Robert Kyncl said that video would soon be 90 percent of all internet traffic. If you're not using video now, you're being left behind.

2. YouTube is your best friend; you're just using it wrong. You don't want the video content on your website to be hosted by YouTube. That's a direct path off your site. That said, YouTube is the second largest search engine and one of the strongest customer acquisition tools available to retailers.