5 Tips to Optimize Your E-Commerce Site During the Holidays

3. Upgrade rich media solutions. Now that Adobe has announced it will begin phasing out support of Flash, take advantage of other rich media solutions like HTML5.

4. Organize data. Do your best to make sure your data is clean and indexed. Any bad data could introduce negative changes.

5. Keep open communication. Always make sure your supplier's support contact information is available and know when they're accessible. Surprisingly, most merchants don’t know they can contact their providers 24/7 for assistance.