5 Tips to Optimize Your E-Commerce Site During the Holidays

1. Minimize updates. Minimize site updates over the holidays. If critical updates are required, they should be done during off-peak hours (between 3 a.m. and 8 a.m. EST).

2. Test, test and test again. Design changes should also be kept to a minimum and avoided if the site can go without them. If updates are made, test those changes before they go into production. Add software that allows for testing in multiple browsers, as there are a number of popular options available. Create and use a test page, never a live page and keep the backup of the original page in the event there are issues with the new page when it goes live.