5 Tips to Minimize the Impact of USPS Rate Increases

4. Test booklets and self-mailers. Alternate-size mailing pieces can communicate your offer while qualifying for a lower postal rate. For prospects or those who prefer to shop online, this smaller piece may be all that’s necessary to provoke interaction with your brand and inspire sales. If you’ve tested this before, dust it off and try it again. The economics have changed, as have consumers’ shopping habits.