5 Tips to Minimize the Impact of USPS Rate Increases

Consumer response is traceable; once consumers have responded, you've established a new ability to communicate digitally. For ads or package inserts, where demand appeared lost in the fog of e-commerce, this could be an exciting reversal of what many viewed as a declining opportunity.

3. Use e-mail to solicit catalog requests. Use e-mail to tell consumers about your next catalog or new specialty offerings. E-mail those who fall below breakeven when mailed to, and offer them a new catalog on request. This works well for reactivation candidates or if you have a reputable partner for e-mail append or e-mail acquisition. If you have an online catalog, link to it from your e-mails.