5 Tips for Merchants on How to Choose a Payment Service Provider

5. Customer experience: It's your brand, don't let a frustrating payment experience reflect badly upon it. Look for a flexible payment processing technology that can be customized to look and feel like your website by matching your colors, design and layout. Also ensure that your checkout page can dynamically adjust to whatever device your customer might be shopping on — smartphone, tablet or computer. This capability to "sniff" the incoming IP address and adjust automatically is called responsive design, and it should go beyond just resizing the page to fit a smaller screen. Responsive design should also modify button sizes, scrolling requirements and automatically compensate for limitations inherent in mobile web browsers.