5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 2

3. Leverage timing with personalization. Timing is a factor that often gets underplayed in personalized content. Good timing brings out the best in customization; but even the most personalized content likely won't overcome poor timing.

Timing can also play a big role in cross-sell and upsell opportunities. For example, think about car dealerships and how they keep their customers engaged. They don’t want to just sell you a new car; they want you to return for warranty work, routine maintenance and accessory purchases as well. The more they can get you to buy, the more likely you are to regard them as “your dealership,” and the less likely you are to solely shop on price.