5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 2

2. Leverage improved ink-jet technologies. Not to be contradictory, but ink-jet imaging technologies also offer far more personalization capabilities for both catalogs and direct mail than most marketers use.

Near-laser quality, wide format ink-jet imaging can be placed in multiple locations in a variety of colors and fonts. You can digitally print archived images as well as variable text to increase lift with targeted offers of special discounts and free shipping; build store traffic with maps and barcoded coupons; or drive web activity with personalized URLs. Combine personalized imaging with involvement devices like dot whacks and Post-it notes or flags for even more personalization.