5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 2

5. Leverage a customer profitability optimization model that includes communities of interest, product propensity, customer life cycle and value scoring. This provides a standardized process and framework for optimizing the intelligence from the data at an individual level.

Whatever your strategy, the key is to get started. Develop a personalization plan and keep working your way up the personalization ladder. Each step will bring new benefits and help generate the return on investment you need to justify further investments.