5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 1

Check back in two weeks for the second and final part of this series, where I'll reveal my top five tips for better leveraging personalization to grow your bottom line.

Bruce Jensen is group vice president of sales at Transcontinental Printing, a Saint-Laurent, Quebec-based provider of a full range of print and online personalization services. Reach Bruce at jensenb@transcontinental.ca.