5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 1

Mass Marketing Tactics Irritate Consumers in Every Channel
Clearly the basic precepts of knowing your customers and delivering the right message in the right channel at the right time aren’t always executed well. Marketers continue to gravitate to inexpensive electronic media with broad-brush campaigns that garner 1 percent returns while turning off the rest of their clientèle. It’s not the media that has customers annoyed; it’s the message, the frequency and ill-conceived timing.