5 Tips for Leveraging Personalization in Your Marketing Efforts, Part 1

Routes to Revenue, a recent IBM/Ricoh-sponsored study by the Chief Marketing Officer Council, reveals that customer churn is higher than 5 percent annually for almost two-thirds of its members, and higher than 10 percent for 31 percent of the group. Here’s one reason why: An alarming 41 percent of surveyed consumers indicate the irrelevant emails they're receiving not only cause them to opt out, but also to consider completely abandoning the brand.