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Bruce Jensen
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Personalization is a hot topic. Retailers and direct marketers must do more for less while providing concrete proof that their programs deliver results. That brings personalization to the forefront. Marketers are experiencing a large shift in how they think about print. Done right, personalization consistently delivers higher return on investment. But “done right” is the operative phrase.
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- Companies:
- Transcontinental Printing
- Places:
- Quebec
Bruce Jensen
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