5 Tips for Holiday Omnichannel Success

2. Make mobile the connector. Ever since 2005 was dubbed "the year of mobile," we've undoubtedly landed in a golden era of mobility. In fact, tablet sales will exceed sales of desktops and laptops in this year's fourth quarter. The numbers of the more personal computers (MPCs) dwarf those of desktop or laptops. More important than the numbers are what these MPCs enable. Because they empower people through the mobility of their social networks, MPCs truly have become the "always screen." Omnichannel retailers must highlight their mobile channels and create multiple links between devices and physical stores.