5 Tips for Creating Successful Marketing Strategies

5. The need for speed. As consumers demand more personalized information, marketers are turning to automated solutions to execute faster. The adoption of marketing software at the campaign level continues to grow. In most companies, however, marketing planning is still a death march of PowerPoint slides and Excel spreadsheets that can't keep up with your decision cycle. Increase your speed to results and keep pace with market changes by integrating a software solution that encompasses the above four principles across all of your marketing.