5 Tips for Creating Successful Marketing Strategies

1. It all starts with your customer. This has always been true, but is more important than ever because of the diversity of consumers, changes in consumer behavior and the availability of "big" online data. Is your marketing keeping up with changes? With each year, there are new devices, new apps and new ways to reach consumers, who are demanding greater cross-channel consistency and expect more personalization. Start by looking at where and how your target audience consumes media and buys products in your category, then create marketing strategies based on what you find.