5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


5. Optimize user experiences against the total of all channels rather than each channel individually. Pursue strategies in each channel that specifically benefit the others. Share social links in emails or on product detail pages; design strategies to collect email addresses through mobile or social media; pay affiliates on social and mobile sales in addition to traditional web sales. There are many other examples, but it’s important to remember the best outcome is a happy, engaged customer, not the most email addresses, mobile numbers, or fans and followers.