5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


4. Personalize each channel. Consumers increasingly expect a personalized experience to varying degrees through each channel. This manifests itself in the form of product recommendations based on profile information. In addition to recommendation technology, marketers can use tools such as Facebook Connect to ease the registration and log-in process when visiting a site. Consumers are choosing to share information about themselves to improve the overall quality of their online experience.