5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


On the other hand, channel-specific discounts and sales are important and in many ways expected. Facebook fans and Twitter followers, in particular, embrace exclusive offers that are targeted to them. Flash sales combined with interactive techniques such as requiring customers to “Like” an offer to see the discount are increasingly popular. Another example involves affiliate marketing where coupon affiliates require an exclusive discount for greater prominence on their website.