5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


3. Offer most promotions across channels; but also reserve exclusive offers for each channel. Most promotions should cross channels to leverage the multiple impression opportunities and other advantages gained by spreading your messages widely. If a brand is running a 48-hour sale on its website, there's no reason not to broadly communicate that through mobile, social, email and other channels. This can only help to spread the message.