5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


This structure is suboptimal and it reminds me of the early days of the web, when brands built and managed their online websites and stores as separate businesses from their catalog and/or brick-and-mortar stores. Some even spun off or sold their dot-coms. Of course, in the end, common sense asserted itself. Many of these brands reversed course and tightly integrated their online activities with the management of their brands in other channels.