5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


1. Don’t manage interactive channels in silos. This advice speaks to how companies organize and structure teams working on these activities. For example, some organizations have sales or revenue owners manage the e-commerce store, while a CRM or customer service group manages email and the marketing team manages social media. This is especially true of social media, which many companies view as an activity to be managed independently of a website or other digital channels.