5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


Integrated marketing can play big dividends because it works with and not against basic direct response fundamentals. Combine the rules here with the right criteria for success and you'll take your interactive marketing to a whole new level.

Jim Wehmann is the senior vice president of global marketing for Digital River, a provider of global e-commerce solutions. Jim can be reached at jwehmann@digitalriver.com.