5 Tips to Create Integrated Marketing Across Web, Mobile, Social and Email


Integrated marketing across multiple online channels isn’t some passing fad. In fact, it’s based on three of the most fundamental principles of direct marketing:

• Repeated and reinforced messaging drives a higher propensity to buy. Marketers can significantly improve the effectiveness of their online activities through repeated messages, whether announcing new seasonal products or highlighting a holiday promotion.
• Landing your message near the time the purchase decision is made will drive higher buying behavior. Integrated marketing improves the odds that your message will be seen during the active purchase decision period.
• Direct marketers know that you need to offer your products where your buyers already are, whether that’s through a search engine, social network, website or mobile device.

For marketers determined to improve direct response effectiveness through integrated digital marketing across channels, here are five tips to keep in mind as you roll out or enhance an existing integrated marketing program: