5 Tips to Building an Effective Google Adwords Campaign

* Budget delivery — choose a staggered delivery throughout the day for even distribution over each 24-hour period or accelerated delivery. Accelerated delivery serves ads until the budget is reached, regardless of how quickly that may occur. Be careful with this option, however, as it may deplete your budget from people searching late at night/early morning. Consider this option if you’re running a timed promotion or offline marketing effort to achieve maximum exposure when you need it most.