5 Tips to Building an Effective Google Adwords Campaign

* Day parting/ ad scheduler — this option is particularly effective if you have a good idea when your customers are searching for you, or if you drive visitors to a phone number and aren’t available 24/7. If you’re trying to maximize budget and have an idea of traffic patterns for your business, this should be considered. Remember other time zones, so you don‘t exclude any qualified visitors by shutting down too early.