5 Tips to Building an Effective Google Adwords Campaign

5. Determine whether Adword campaign options work for you. These options can benefit your online advertising efforts and save you money, the whitepaper notes. However, they aren’t useful in all accounts or campaigns, so implement them where appropriate. They include:

* Geographic targeting — market to users in your local area or expand to specific areas/states of the country. If certain parts of your business can only be serviced or delivered in specific areas, those keywords or ad groups should be broken into a separate campaign, so the offerings can be targeted appropriately for them.