5 Tips to Building an Effective Google Adwords Campaign

1. Keep your campaigns and ad groups tightly themed. Keep your campaigns and ad groups as relevant to your business as possible. Without tightly themed ad groups, you run the risk of Google not being able to determine the context of your groups, the whitepaper cautions. This results in Google misinterpreting what you represent or want to represent within your key phrases. Tightly themed ad groups also benefit ad copy, helping to focus it on one message that can be effectively conveyed to each phrase or subject matter within that group.