5 Tips for Boosting Online Holiday Sales

2. Highlight wish lists with sharing options. One of the most helpful ideas during the holiday season is the seldom-used wish list. During the rest of the year, the wish list may languish in an obscure location on your site. During the holidays, however, people need to communicate with gift buyers what they're interested in. Move your wish list to a prominent location on your site and tell people about it. Make sure sharing functions for Facebook, email and other channels are enabled. Consider offering discounts to people who buy off of wish lists.