5 Tips to Boost Your Email Marketing Results This Holiday Season

Most marketers make an effort to take advantage of the holiday buying season but not all set themselves apart with a compelling and differentiated email marketing program. These five tips will help to maximize revenue and add a few twists to your traditional holiday marketing efforts.

Loren McDonald is vice president of industry relations at Silverpop, an Atlanta-based provider of engagement marketing tools. Loren can be reached at lmcdonald@silverpop.com.