5 Tips to Boost Your Email Marketing Results This Holiday Season

5. Follow up purchases with automated messages to upsell, cross-sell or enhance the customer experience. Most retailers already send a branded transactional receipt immediately after purchase. This holiday season, use post-purchase messages to keep the holiday spirit going strong. Send messages with upsell and cross-sell recommendations based on previous buying behavior. Doing so can increase your revenue and provide extra gift ideas for holiday shoppers.