5 Tips to Boost Your Email Marketing Results This Holiday Season

Try sending the first recovery email within 24 hours of cart abandonment. A multipart campaign often yields better results. For example, send the first email an hour after abandonment, a second email one day after abandonment and a third email with enticing incentives four days to seven days later. Use a human and service-oriented tone to ask if the shopper had problems at checkout or offer to complete their transaction in other channels if necessary.