5 Tips to Boost Your Email Marketing Results This Holiday Season

3. Include shipping options and deadlines. Making sure that gifts arrive on time and at the right cost is key to the holiday online shopping experience. Include a simple table in all holiday emails containing shipping options, deadlines and geographic availabilities to help shoppers know exactly which shipping option best fits their budget and arrival date needs. Updating the chart throughout the holiday season will motivate recipients to make their purchases before the more expensive shipping options are the only ones left.