5 Tips to Boost Your Email Marketing Results This Holiday Season

2. Leverage Facebook to grow your email database. While many social networks provide some visibility to promote an email program, Facebook currently offers the richest experience. Retailers are able to collect opt-in subscribers, engage more deeply with customers and promote email content. Create an “Email” tab on your company page and explain your program's value proposition — i.e., what subscribers will get. Show examples of past emails and even post email content on your Facebook page.