5 Tips to Boost Your Email Marketing Results This Holiday Season

1. Use offline sources to grow opt-in subscribers. Offline point-of-sale and in-store tactics can get holiday shoppers to opt into an email program just like online sources can. Today’s technology offers many options, including adding QR codes to print materials that link to a simple online registration page; offering email receipts to store customers and including an opt-in field in the message; using tablets or kiosks in-store to allow shoppers to add their name and email address to a company database; and using check-in sweepstakes to increase store visits and gain subscribers. Include a mobile version of your email registration page. A streamlined and mobile-friendly page will increase opt-ins from smartphone users.