5 Tips to Boost Your Email Marketing Results This Holiday Season

Retailers are focusing on giving shoppers what they want in an effort to turn browsers into buyers and ensure their brand stays top of mind this holiday season. More than 32 percent of consumers will shop online this holiday season, according to a study from the National Retail Federation. This reality makes email a perfect channel for delivering holiday messages. Here are five tactics to ensure your brand is at the top of consumers’ lists this holiday season: