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5. Evaluate last holiday season and set goals for improvement. This can be said for your company's holiday plans in general. Be it inventory management, shipping procedures, marketing blitzes or whatever else you have up your sleeve, don't overlook the benefit of studying your past successes and failures. Doing this will require maintaining detailed records each year. You'll want to know exactly how much inventory you purchased in previous years and what prices each supplier charged you so you can try to get the same deals — or better — in exchange for being a loyal customer that they can count on year after year.
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Victoria Treyger
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