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3. Consider additional financing. You'll likely face significant extra costs up front as you prepare for the holiday rush. Not only will you need bulked up inventory, but also additional packing and shipping supplies and other unforeseen costs. This means you'll most definitely need some extra cash. Even if you plan to turn an awesome profit after investing in these up-front costs, remember that those sales will come in a later profit cycle than you need them. It takes money to make money, simply put. By securing financing ahead of time, you can happily scratch cash flow off your company's holiday wish list.
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Victoria Treyger
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