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Seamas Egan
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Retailers designing email campaigns should think like a tailor and test different styles, then remain prepared to make alterations for a perfect fit across audiences. A/B split testing is the equivalent to a tailor's measuring tape and shears, allowing for the right messages to be sent at the right time to the right customers, ensuring your company is complementing your audience's varying styles with each message sent.
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- Companies:
- GOT Corp.
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Seamas Egan
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