5 Tips for A/B Split Testing for Perfection

5. Find the right fit and functionality for your email marketing platform. Developing personal style takes time, and more often than not, it's based on functionality and fits individual lifestyle needs. As a retailer, it's important to follow a similar mind-set: developing an effective email marketing strategy largely depends on finding a platform that's well designed, user friendly and provides the right tools (e.g., A/B split testing) to provide noteworthy ROI.