5 Tips for A/B Split Testing for Perfection

3. Setting goals in style. A brand specializing in tennis attire wouldn't focus on targeting someone who snowboards, and it would be unrealistic to set a goal for high conversion rates for that snowboarding-apparel market. Think similarly and set realistic goals. Clickthrough rates are unlikely to increase by 90 percent, but growth of 5 percent over a defined period is likely within reach.