5 Tips for A/B Split Testing for Perfection

2. Split style preferences. Designers from all industries — fashion, marketing, advertising and everything in between — must understand their audiences to create ideal styles that suit varied tastes. Retailers should consider this concept and split customer lists into random sets in order to best test campaigns to all audiences, rather than a specific type of customer. Once split, test lists should remain as such to continue effective testing on different aspects of email communications.