5 Things a Local Partner Provides When Taking a Brand Global

5. Branding: A strong partner connects brands with retailers that will represent their brand in the best way. It's able to provide brand consultation to ensure the brand has local appeal and is only distributed by the best retailers, in accordance with the brand's identity and targeted consumers, and prevent retailers that don't fit with the brand from ordering. The local company also lends support with industry tradeshows and exhibitions, and makes arrangements for order meetings with retailers.