5 Things a Local Partner Provides When Taking a Brand Global

3. Legality: It's important for a brand to be aware of the local laws and restrictions on business practices and commercial operations, especially with foreign products. To protect a brand, regardless of previous international registration, companies must be registered in the new country of business. If a brand has no subsidiary in the target market, a partner can be the importer of record to remain in compliance with the regulations on imported goods.