5 Things a Local Partner Provides When Taking a Brand Global

2. Channels: A partner provides a comprehensive B-to-B and B-to-C market entry concept. Partners are able to support opening monobrand stores and aligning with similar local stores to develop shop-in-shop projects. Management and training for staff can be conducted by the local company for both stores. If a brand isn't pursuing brick-and-mortar shops, a partner can help identify and negotiate with local distributors, retailers, shopping malls and department stores to carry the brand's products. To further minimize risk, the local partner is the only contractual party in these relationships.