5 Things a Local Partner Provides When Taking a Brand Global

With big investments come huge risks. To mitigate issues that would undermine efforts to expand globally, partnering with a local company can provide the following:

1. Knowledge: Business practices vary from country to country. The same techniques that work in the U.S. won't necessarily yield the same results in Norway. A local partner that possesses detailed knowledge of local culture, consumers, B-to-B and B-to-C practices, and unspoken rules of conduct will help avoid lost-in-translation miscommunication, faux pas, poor performance and eventual premature closure. Partnering with a company that already has established relationships and a business footprint is beneficial to penetrating a market by unburdening the task of developing local business connections that can be critical to success.