5 Things a Local Partner Provides When Taking a Brand Global

In 2006, for example, a leading multichannel consumer electronics retailer from the United States acquired China's fourth-largest appliance and consumer electronics retailer for $180 million and embarked on a campaign to spread into the Chinese market. Within a year, the American retailer opened its first store in Shanghai. Nine other stores opened over the course of 2007-2011. By February 2011, all of the stores were permanently closed.