Technology isn’t just changing the way consumers shop; it’s opening up new channels and giving e-commerce stores new ways to interact with customers. But the latest and greatest innovations aren’t always new. Sometimes the technology is improved over a long period of time, becoming more intuitive and better able to meet the demands of a growing online retail industry. Other times the concepts are entirely new to business owners, and take time to understand and reveal benefits.
While many digital tools and ideas are changing the way online retailers do business, these innovations are truly disrupting e-commerce.
Many people have asked their Google Home for the weather report or told Alexa to play their favorite song, but voice-activated speakers are capable of so much more. Though voice shopping has been available on these devices for some time, experts believe the activity may become as commonplace as browsing on a desktop.
Bart Mroz is CEO at SUMO Heavy, a digital commerce strategy firm. The company builds, connects, expands and invests in growing online retailers. This group of experienced strategists, consultants, designers and developers works to build solid brands and to create effective online retail solutions. Bart is an expert in e-commerce, business consulting, and technology strategy.